Sports Fan Motivation and Level of Taiwan Professional Baseball Team Identification Among Taipei College Students
Date of Degree
8-2003
Document Type
Dissertation
Degree Name
Doctor of Philosophy (PhD)
Program
Education
Advisor
Annette E. Craven
Advisor
William L. Carleton
Advisor
Nancy I. Robbins
Advisor
Joseph W. Eyles
Abstract
This study explored the relationship between sports fan motivation and the level of team identification among college students of Taipei. A sample of college students (n = 963) taken from five randomly selected universities in Taipei completed the Sport Fan Motivation Scale to measure fan motivation and the Sport Spectator Identification Scale to measure team identification. Results showed a moderate level of team identification among the college students; a t-test revealed significantly higher levels of fan motivation and team identification among the men. Entertainment and eustress (pleasant or positive stress) were the most common fan motives while economic motive was the least common. Analysis using Pearson correlation showed a significant positive correlation (r = .644, p
Recommended Citation
Hsu, Mao-Chou, "Sports Fan Motivation and Level of Taiwan Professional Baseball Team Identification Among Taipei College Students" (2003). Theses & Dissertations. 101.
https://athenaeum.uiw.edu/uiw_etds/101