Sports Fan Motivation and Level of Taiwan Professional Baseball Team Identification Among Taipei College Students
Date of Degree
Doctor of Philosophy (PhD)
Annette E. Craven
William L. Carleton
Nancy I. Robbins
Joseph W. Eyles
This study explored the relationship between sports fan motivation and the level of team identification among college students of Taipei. A sample of college students (n = 963) taken from five randomly selected universities in Taipei completed the Sport Fan Motivation Scale to measure fan motivation and the Sport Spectator Identification Scale to measure team identification. Results showed a moderate level of team identification among the college students; a t-test revealed significantly higher levels of fan motivation and team identification among the men. Entertainment and eustress (pleasant or positive stress) were the most common fan motives while economic motive was the least common. Analysis using Pearson correlation showed a significant positive correlation (r = .644, p<.0l, two-tailed) between sports fan motivation and team identification. Likewise, positive correlations were found between team identification and the following sports fan motivation subscales: self-esteem, eustress, escape, group affiliation, aesthetic, entertainment, and family. The findings have important implications for sports psychology and sports marketing professionals.
Hsu, Mao-Chou, "Sports Fan Motivation and Level of Taiwan Professional Baseball Team Identification Among Taipei College Students" (2003). Theses & Dissertations. 101.
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