Title

Sports Fan Motivation and Level of Taiwan Professional Baseball Team Identification Among Taipei College Students

Date of Degree

8-2003

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Program

Education

Advisor

Annette E. Craven

Advisor

William L. Carleton

Advisor

Nancy I. Robbins

Advisor

Joseph W. Eyles

Abstract

This study explored the relationship between sports fan motivation and the level of team identification among college students of Taipei. A sample of college students (n = 963) taken from five randomly selected universities in Taipei completed the Sport Fan Motivation Scale to measure fan motivation and the Sport Spectator Identification Scale to measure team identification. Results showed a moderate level of team identification among the college students; a t-test revealed significantly higher levels of fan motivation and team identification among the men. Entertainment and eustress (pleasant or positive stress) were the most common fan motives while economic motive was the least common. Analysis using Pearson correlation showed a significant positive correlation (r = .644, p

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