Title

Call Center Experience Optimization: A Case for a Virtual Predictive Queue

Date of Degree

12-2017

Document Type

Dissertation

Degree Name

Doctor of Business Administration (DBA)

Program

Business Administration

Advisor

Dr. Vess Johnson

Advisor

Dr. Alicia Rubio

Advisor

Dr. Jolene Beltrami

Abstract

The evolution of the call center into contact centers and the growth of their use in providing customer-facing service by many companies has brought considerable capabilities in maintaining customer relationships but it also has brought challenges in providing quality service when call volumes are high. Limited in their ability to provide service at all times to all customers, companies are forced to balance the costs associated with hiring more customer service representatives and the quality of service provided by a fewer number. A primary challenge when there are not enough customer service representatives to engage the volume of callers in a timely manner is the significant wait times that can be experienced by many customers. Normally, callers are handled in accordance with a first-come, first-served policy with exceptions being skill-based routing to those customer service representatives with specialized skills. A proposed call center infrastructure framework called a Virtual Predictive Queue (VPQ) can allow some customers to benefit from a shorter call queue wait time. This proposed system can be implemented within a call center’s Automatic Call Distribution (ACD) device associated with computer telephony integration (CTI) and theoretically will not violate a first-come, first served policy.

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