Title

Perceptions of Female Taiwanese Students Related to Self-Defense Skills: Implications for Marketing Self-Defense Training Programs

Date of Degree

12-2002

Document Type

Dissertation

Degree Name

Doctor of Philosophy (PhD)

Program

Education

Advisor

Richard L. Henderson

Advisor

Bill Carleton

Advisor

Randall Bowden

Advisor

Dorothy Ettling

Abstract

This research focused on the perceived need for self-defense skills for female Taiwanese students in public and private senior-high schools and colleges. A previously developed and validated instrument, the Perception of a Need for Self-Defense Skills, was used to elicit responses from the 775 female students who comprised the sample population. These responses enabled the important factors related to possible training programs and their key features to be cataloged and ranked, while taking into account the group characteristics o f the sampled population. The survey results indicated that subjects’ perceptual responses could be characterized by three dimensions of individual safety that include: personal safety, personal security, and self-defense training as assessed by the Perception o f a Need for Self-defense Skills. The results further provided information regarding potential training programs. Finally, the possible methods for successful promotion o f such programs were identified.

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