Date of Degree
5-2007
Document Type
Thesis
Degree Name
Master of Arts (MA)
Program
Communication Arts
Advisor
Valerie K. Greenberg
Advisor
Michael L. Mercer
Advisor
Sergio Salinas
Abstract
Newspapers have always been the trusted source of information for many years by many. The Internet and other electronic mediums have tested that tendency in recent years. Newspapers have been making changes and evolving to remain a medium of choice in the 21st century. Due to declines in circulation numbers and instabilities in advertising revenue, newspapers have found new ways to continue to be successful. They have encompassed an online presence by the use of online newspapers, fragmented and localized by the use of niche publications and reached the untouched Hispanic and Mexican market by the use of Spanish-language publications. For those newspapers, which have made changes, it has proven to be profitable. The opportunities are tremendous, but not without hard work. Newspapers may not be growing in terms of circulation, but are growing by becoming "Newspaper Multi-Mediums." Along with their core product, newspapers offer many components to reach readers through journalistic integrity and advertising.
Recommended Citation
Moreno, Elizabeth Ann, "Evolve or Dissolve: Will the "Extra, Extra" Save the Newspaper?" (2007). Theses & Dissertations. 56.
https://athenaeum.uiw.edu/uiw_etds/56